Cam Artist

The importance of camera presentation skills has now penetrated many aspects of our everyday lives.  Thanks to technology we use camera for video phone technology to stay in touch with friends and family or apparently even for keeping up with Beyonce and Lady Gaga.  There’s mobile video phones like the iPhone 4’s face-to-face module, and now there’s even camera enabled video gaming like X-Box’s Kinect  camera accessory which enables gamers to dance in front of the camera for groundbreaking games like the Holiday hit “Dance Central”.  In Dance Central, all moves are controlled, get this, solely by your body being recorded via camera, yeah, just the thought of two gamers potentially competing to Willow Smith’s song “Whip My Hair” has us praying for Advil, particularly for the loser.

Well, if you think losing in front of the camera for a game is bad, imagine losing a college entry spot or worse yet a job position, both contingent on your camera performance.  The camera presentation phenomenon is becoming more common, yep we’re talking college acceptance and six figure salaries (told you to say CHEESE) based on camera skills.

The practice of reviewing applications or interview presentations via camera is gaining mainstream approval.   If not for being the final decision, then with increasing frequency camera presentations are used as a means to reduce the amount of candidates.

Video resumes or applications are great tools for employers and review boards to evaluate communication skills, leadership traits, creative skill sets (beer pong doesn’t count) and presence of candidates.

Unlike earlier years of video presentation submissions, the use of camera presentations aren’t just for camera ready jobs a la Terrence and Rocsi of 106 & Park fame. They are also gaining popularity in sales and marketing jobs amongst many others.

With as much attention being paid to incriminating videos that compromise one’s job, see (Throw Some STD’s on It), it shouldn’t come as a surprise that there are correct and incorrect ways to create video presentations.

A few things to keep in mind when being a “Cam Artist” are:

  • Articulation and correct grammar usage are critical.  Nothing else will get you in the “keepin’ it real gone wrong” folder faster than weak business communication skills.
  • Dress appropriately. Whereas a 3-piece suit may not be the required wardrobe, camera applicants shouldn’t mistake the more informal appearance of camera presentation as an opportunity to dress down to the point of emulating artist Wiz Khalifa in Black & Yellow street clothes.  Safer to be overdressed than underdressed, as being  underdressed  surely won’t get you any further than “Hello my name is…”
  • Volume and projection matter:  Being heard perfectly and professionally is of critical importance, projection of voice is routinely used as a measure of confidence and assurance (sounding like your whispering “sweet nothings” over camera is certainly no good).  Neither should you make the reviewer deaf when listening to your presentation, be certain to record at a listener friendly volume, somewhere between 70-80%.
  • Invest in a good recorder and keep it simple.  Trying to record from your webcam is like attempting to watch Avatar in black and white, pointless.  It is suggested to invest in a digital camera now with HD capabilities to capture your best presentations and this doesn’t have to cost much either (under $200).  When recording, leave the Spike Lee like camera tricks and Michael Bay effects to the professionals; remember you, your personality and your talents are the feature event.

Follow these tips and before you know it you’ll be such a “Cam Artist” for jobs and schools that your camera skills would make even Kim Kardashian take note of the possibilities.  U DEFINE SUCCESS

November 22, 2010 by Mrtonyforte


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